Role: Freelance Creative Director, Brand Development

I was tasked with helping shape the identity of knownwell, a pioneering force in human-centered, weight-inclusive healthcare. Drawing inspiration from their mission to revolutionize healthcare with compassion, our team embarked on a journey to capture the essence of their vision.

At the heart of knownwell's mission is a commitment to treating every individual with dignity and care, particularly those marginalized by existing healthcare systems. This ethos of compassion and empathy served as the cornerstone of our branding efforts.

We meticulously refined every element of the brand identity, from the wordmark to the exploration of symbolic elements and an inclusive messaging system. Each detail was infused with warmth, sincerity, and inclusivity, reflecting knownwell's dedication to fostering meaningful connections between patients and caregivers.

Our collaborative approach resulted in a cohesive brand identity that not only encapsulated knownwell's values but also served as a beacon of hope for those seeking compassionate, patient-centered healthcare. In essence, our work with knownwell transcended mere design—it was about bringing to life a healthcare vision centered on empathy and humanity.