Head of Brand & Creative, Creative Director

As the inaugural Creative and Strategic Leader at FOLX, a trailblazing Telehealth company committed to providing accessible, high-quality, and affirming care for the LGBTQIA+ community, Tragik assumed a pivotal role in shaping the company's creative vision, brand launch, and ongoing evolution. Partnering closely with the VP of Marketing and esteemed digital agency Red Antler, Tragik significantly influenced the development of FOLX's initial brand guidelines and art direction.

The journey of the FOLX brand commenced with the establishment of a socially driven, organic community on Instagram, and Tragik played a key role in orchestrating this launch. Leading the creative ecosystem, she worked hand-in-hand with the VP of Marketing to capture the community's essence through authentic and compelling storytelling and visuals.

Central to Tragik's approach was an unwavering commitment to diversity, equity, and inclusion. Recognizing the importance of authenticity in building a brand rooted in the LGBTQIA+ community, she championed narratives that reflected the rich tapestry of experiences within the community. By fostering an environment that prioritized diverse voices and perspectives, Tragik not only ensured that FOLX resonated authentically but also contributed to the broader goals of inclusivity and representation within the healthcare landscape.

Tragik's collaborative spirit and commitment to authenticity have left an enduring mark on FOLX, elevating it as a beacon of inclusive healthcare. As she continues to pave the way for innovation, her legacy stands as a testament to the powerful intersection of creativity, strategy, and unwavering dedication to the LGBTQIA+ community.