Biography

Florencia (Tragik) is a dynamic and visionary creative leader, known for her ability to bring diversity, equity, and inclusion to the forefront as a creative director and seasoned producer across multiple disciplines. Her more than decade-long career has emphasized a deep, empathic ability to tell authentic stories and build a devoted community. Through her work, Tragik has played a key role in the development and advancement of the careers of notable artists globally, as well as in building the brands across a diverse range of industries, including health, technology, music, and tv/film. Her experiences, identity and intersectional lens merges many worlds, which inform her creative approach and leadership style. With empathy, bravery and integrity as guiding principles, she’s often a master of imagery that’s rich, vibrant, and resonant.

Born in Buenos Aires, Argentina, and nurtured in the vibrant culture of the Bay Area, Tragik found her artistic calling in Los Angeles, where she solidified her creative career. Her journey began with an early exposure to photography and storytelling, unfolding within a program designed for underprivileged young women affected by the criminal justice system. Through this transformative experience, she discovered the profound impact of creative storytelling in empowering her peers, instilling feelings of beauty, safety, confidence, and strength. Fast forward two decades, and Tragik's commitment to inclusivity and representation remains unwavering. Her work consistently champions the visibility of queer, trans, black, indigenous, and people of color, reflecting a lifelong dedication to fostering empowerment and diversity through her art.

Tragik's work with GRINDR was instrumental in shaping the brand's visual identity and creative strategy through video storytelling. Her work with the company generated a significant impact on the brand's online presence, earning well over 150 million views within a year, and significantly boosting their YouTube channels subscriber count by over a 250K.

In July 2020, Tragik became the Creative Director at FOLX HEALTH, a groundbreaking digital healthcare service catering to the LGBTQIA+ community. Collaborating closely with the Chief Marketing Officer, she played a pivotal role in steering the company's go-to-market strategy through innovative creative endeavors. As the Head of Brand and Creative at FOLX, Tragik led and managed the brand and creative initiatives across various channels. She oversaw the development and execution of the company's vision, ensuring alignment with goals and resonance with target audiences. With her extensive experience in creative leadership, Tragik brought a unique perspective, contributing to the establishment of a strong and consistent brand identity, increased visibility, and growth from seed stage to post Series B. Infusing her approach to visual storytelling, centered on authenticity and honesty, Tragik played a key role in building a community-focused and beloved brand, amplifying the voices of QTBIPOC

Tragik's dedication to excellence and innovation solidifies her as a creative trailblazer, leaving an enduring legacy that extends far beyond the industries she has touched. In a world hungry for authenticity and representation, Tragik's work stands as a testament to the transformative power of creativity and the enduring impact of a visionary leader.